Product references come first. Clear front, back, side and detail photographs help us understand the garments and accessories. Logos, closures, stitching, texture, colour and fit are assessed against those references.

Casting and styling follow the brand. The brief sets the model direction, silhouettes, combinations and environments. We develop a shot plan that supports the collection, from wider editorial scenes to closer product details.

Consistency is reviewed. Images and motion are checked against the agreed direction and available product references. We discuss any limitations affecting a material, construction detail or movement before confirming the scope.

Formats follow the launch. Still images and film versions are scoped for the intended website, social and advertising placements, with durations, aspect ratios and asset counts agreed for the project.

Beirut and Lebanon. A Beirut-based creative agency for fashion campaign concepts, collection imagery and cinematic production, with a clear route from the initial brief to review and final delivery.

Europe. Remote campaign production for European fashion labels and creative teams. The brief defines the audience, launch market, references and required language or format adaptations.

The GCC. AI fashion campaign production available to brands in the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman. Casting, garment coverage, styling and language requirements are agreed around the brand and its intended market.

To begin, share the collection, product photographs, brand guidelines, creative references, intended channels and launch timing. We will assess the proposed treatment and define a suitable production scope.

Book a free fashion campaign consultation or explore our broader AI campaign production.